Marketing strategy and planning

The University of Newcastle has a distinctive positioning as a challenger brand: We define ourselves by our achievements, who we are, the sort of people who work here and the students who study here. We are a university that is willing to challenge the status quo.

This positioning and key messages such as AIM HIGH, OUT TO ACHIEVE and A PLACE OF OPPORTUNITY underline the strength of University of Newcastle degree programs, our graduate achievers and research success.

To continually strengthen this presence Marketing and Public Relations provides strategic advice and assistance to Faculties and Divisions on marketing communications.

Marketing planning

Corporate marketing communication plan

Marketing and Public Relations works with University Services and Student Recruitment to develop an annual integrated marketing communication plan under which lie relevant Faculty sub-plans.

Faculty marketing plans

Marketing and Public Relations works with Faculties to develop communication plans with the assistance of Faculty marketing contacts / project officers.

All marketing materials produced at Faculty level are produced through Faculty marketing contacts / project officers.

Market research

The University of Newcastle conducts market research to monitor perceptions of key stakeholder groups such as prospective students, employers and influencers.

Market research data, together with advice on particular market research strategies, is provided to University of Newcastle staff on request via Faculty marketing contacts or the Marketing and Public Relations Director or Associate Director.

Your marketing contacts

Director, Marketing and Public Relations
Andrea Hammond
Email: Andrea.Hammond@newcastle.edu.au
Phone: 02 4921 6331

Associate Director, Marketing and Public Relations
Rhys Palmer
Email: Rhys.Palmer@newcastle.edu.au
Phone: 02 4921 6440

Faculty of Science and IT
Bronwyn Bloxham
Email: Bronwyn.Bloxham@newcastle.edu.au
Phone: 02 4921 2025

Faculty of Engineering and Built Environment
Jenny Taylor
Email: Jenny.Taylor@newcastle.edu.au
Phone: 02 4921 7840

Faculties: Education and Arts, Health and Business and Law
Karen Willey
Email: Karen.Willey@newcastle.edu.au
Phone: 02 4921 7914

Faculties: Education and Arts, Health and Business and Law
Ian McKensey
Email: Ian.McKensey@newcastle.edu.au
Phone: 02 4921 8793