The brand repositioning journey
Interviews, workshops, seminars and surveys with internal and external stakeholders helped us map out the journey we need to take to align with the institution’s new strategic direction and the type of University we want to be.
| From | To |
|---|---|
| Remote | A dynamic and vibrant university |
| Academic | Academic, practical and hands on |
| Strong in engineering and health | The smart place to go for career ready education |
| Quiet achiever | Outspoken and recognised |
| The closest university | The university to which people choose to go |
| For students | For everyone. Inclusive and down to earth |
| About degrees | About careers and opportunities |
| Remote from the communities | Connected and valued by the communities |
| Regional player | Nationally and internationally recognised |
| Second tier | A challenging place to learn and develop |
