About our brand

Our brand image seeks to capture and communicate the University’s values and direction.

The University of Newcastle is a challenger brand. We don't define ourselves by where we sit relative to other organisations, but by our achievements, who we are, the sort of people who work here and the students who study here.

For further information about the University brand, including a copy of our brand and style guidelines, visit the Digital Resource Centre. You will also be able to download University logos. Whenever you use the University logo, please ensure you get final brand approval by emailing the Digital Marketing team.