The University of Newcastle brand model

How we look. How we speak

Business strategy Brand strategy Brand values Brand personality Brand essence

Our brand personality reflects our character and how we want to communicate.

We're outgoing, articulate and lively
We're good communicators. We speak out on important matters. We encourage a lively debate and discussion about education with our students, our staff and our communities.

We're responsive
We're attentive and engaged with our communities.

We're business-like and professional
We're authoritative but not stuffy. We're direct and business-like. We're open.

We're practical and hands-on
We're pragmatic. Easy to understand. We're commercial and easy to deal with. We're encouraging and supportive.

We're engaging and inclusive
We use the language of our audiences. We're fresh and inspiring.