Our brand essence
Achievers in a changing world
Our brand essence describes who we are and what we do. It is not a slogan you'll see on our advertising; rather, it's the idea that drives all our key messages and communication.
It recognises that we are operating in a changing world, that education is not a once-in-a-lifetime opportunity. It emphasises that education is about achieving - whether that's academic success, teaching success, research or preparing students for achievement in whatever field they choose.
Our key messages reflect our brand essence:
- AIM HIGH
- OUT TO ACHIEVE
- A PLACE OF OPPORTUNITY
These simple statements are what we want to communicate about our University.
Our brand model: How it all fits together
Every visual identity is made up of four key elements:
- Iconic logo
- Colour palette
- Dynamic photography