The University of Newcastle brand model

Business strategy Brand strategy Brand values Brand personality Brand essence
Business vision How we want to be positioned What the brand stands for How we look, how we speak The inspiring idea that drives your brand
A successful, world-class university that demonstrates excellence in teaching and research The challenger university
Great standards of teaching and research
An environment that provides a great balance of life
Teaching that prepares students better for working life
 Life and learning
Leading research
Opportunity
The education of professionals
Community engagement
 Outgoing, articulate
Responsive
Business like
Practical and hands on
Engaging and inclusive
 Achievers in a changing world