The University of Newcastle brand model
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| Business vision | How we want to be positioned | What the brand stands for | How we look, how we speak | The inspiring idea that drives your brand |
| A successful, world-class university that demonstrates excellence in teaching and research |
The challenger university G08 standards of teaching and research An environment that provides a great balance of life Teaching that prepares students better for working life |
Life and learning Leading research Opportunity The education of professionals Community engagement |
Outgoing, articulate Responsive Business like Practical and hands on Engaging and inclusive |
Achievers in a changing world |
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