Are you searching for a qualification that will enhance your ability as a marketer? Due to the dynamic and competitive nature of the industry, it is important to be highly skilled in order to improve career opportunities and promotions prospects. Achieving a Graduate Certificate in Marketing will demonstrate your ability and dedication, and increase your knowledge in a fast moving industry.

The Graduate Certificate in Marketing focuses on developing marketing management and planning skills. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively communicate with your target consumers.

A Graduate Certificate in Marketing through the University of Newcastle is for communications professionals aiming to further expand their career opportunities or for people looking to change career. Marketing is a dynamic field and has undergone significant changes in recent times. The University of Newcastle’s Graduate Certificate in Marketing program will keep you at the cutting edge of the industry.

The Graduate Certificate in Marketing can be studied face-to-face at the Newcastle City Precinct, online, or a combination of the two. This allows you to achieve a postgraduate qualification whilst balancing your professional and personal commitments, through study designed for life.

The Graduate Certificate in Marketing is a contemporary and practical program designed to develop your professional expertise in the processes and application of modern marketing. You will be exposed to ideas and theories which contribute to marketing success. Find out more

The Graduate Certificate in Marketing will provide you with a depth of knowledge in the field of marketing and build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction. Find out more

The Graduate Certificate in Marketing is a contemporary and practical program designed to develop your professional expertise in the processes and application of modern marketing. You will be exposed to ideas and theories which contribute to marketing success.

Today, businesses require marketing professional who are able to efficiently grasp communicating across all channels via new technologies, as well as having a comprehensive understanding of the strategic marketing process.

A Graduate Certificate in Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities.

You will undertake studies in the following areas:

• Managing under uncertainty
• Marketing management and planning

Studies you can elect to undertake include:

• Customer decision making and behaviour
• Digital marketing
• Foundation of business analysis
• Integrated marketing communications
• Services and relationship marketing management

You will develop an understanding and application of marketing theory and marketing strategy. Upon graduation, you will be equipped to apply well-established theoretical frameworks and practical business skills across all areas of marketing.

All the skills you will acquire are highly transferable including the ability to effectively write, present and manage your time at an advanced level.

The Graduate Certificate in Marketing will provide you with a depth of knowledge in the field of marketing and build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

By completing the Graduate Certificate in Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions.

If you are looking to enter a management role, the program will give you the edge you need. The insights you gain will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts.

Apply the knowledge and skills gained through the Graduate Certificate in Marketing to many senior roles including:

• Brand Manager
• Market Research Officer
• Marketing Coordinator
• Marketing Manager
• Marketing Operations Specialist
• Media Analyst