Career

Public Relations Officer

Public relations officers assist in the design and implementation of communications strategies for clients to define and tailor their media image. Their role includes the monitoring their clients' image, responding to media enquiries and preparing documents for different outlets. Other responsibilities include assisting in the design of publicity campaigns, organising events and contributing to company reports. Educational qualifications vary in this industry with some professionals completing marketing, communications or journalism degrees while others use the transferable written and verbal communication skills developed in a generalist degree. Employment opportunities exist within the communications and marketing departments of medium to large sized companies, with government agencies and with specialist public relations consultancies. Typical career progression for public relations officers includes public relations manager and media analyst.