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Career

Public Relations Manager

Public relations managers are responsible for designing communications strategies for their clients and for supervising and guiding their implementation. While they are concerned with activities such as managing client image, corresponding with the media and creating documents for different outlets, they do so at a strategic and managerial rather than purely hands-on level. This may involve managing their staff effectively, managing client relationships and using their extensive knowledge to develop strategy. Educational qualifications vary in this industry with some professionals completing marketing, communications or journalism degrees while others use the transferable written and verbal communication skills developed in a generalist degree. Graduate diploma courses are also available for those interested in this discipline. Public relations managers typically have extensive experience both in public relations and people management.

Employment opportunities exist within the communications and marketing departments of medium to large sized companies, with government agencies and with specialist public relations consultancies.