Career

Market Intelligence Analyst

Market intelligence analysts provide a view of market needs by understanding market segments such as by industry, geography and market tiering. This professional develops competitive analysis in relevant market spaces, develops market share analysis, assesses/sizes opportunity, and performs database management and contact management in support of marketing programs and sales strategies.

A combination of experience and formal qualifications can lead to management roles within this speciality. Professionals at this level would typically formulate strategic plans and commission and direct projects to gather market intelligence. They may also be involved in relationship building with clients with a responsibility for generating new business and meeting company targets.