When you study marketing at the University of Newcastle you will be taught by an academic team that makes significant contributions to industry and research.

Bachelor of Business


Available at Newcastle campus (Callaghan), Central Coast campus (Ourimbah) and Singapore

A major in marketing at the University of Newcastle can open the door to interesting, challenging and exciting careers in business. Marketing is about understanding and communicating with customers as well as delivering goods and services that provide value. It is critical to the success of both profit-based and non-profit organisations.

At Newcastle Business School, our marketing courses are constantly evolving to provide the most up-to-date marketing programs. We are recognised internationally for our breadth of knowledge, diverse industry experience and research-based teaching and learning.

When you study the Bachelor of Business with a major in marketing you will emerge as a confident marketing graduate who is able to make an immediate contribution to any organisation, as well as being capable of operating in a changing global context.

To achieve this outcome you will complete a focused set of courses. The marketing  major will highlight the role and importance of marketing in the competitive business environment and give you:

  • a solid grounding in marketing theory and its applications
  • knowledge to help you understand consumer behaviour, develop and execute basic marketing research, and to contribute to marketing strategy
  • skills in critical thinking, argument development, report writing and case analysis
  • skills in marketing planning, and preparing and delivering marketing presentations
  • specialised knowledge in areas that include advertising, services, retail, industrial and international marketing
  • the opportunity to work in teams and to gain insights into team processes

First and second year

In the first year of your Bachelor of Business you will study key concepts and principles of economics, accounting, management, decision making and law within the context of the global financial environment. You may also commence your marketing major by studying principles of marketing.

Second year will see you continue to study general business topics including information and communication in business, finance and business strategy. You will also have the opportunity to focus on areas that most suit your interests and career plans. You may choose from courses relating to marketing, law, advertising and promotion strategy, and retail marketing.

Third year

In the third year of marketing major you will be required to study strategic marketing management and will also be able to select from areas of study including marketing research, services marketing and international marketing.

Graduates completing the marketing major can achieve accreditation with the Australian Market & Social Research Society (AM&SRS).