Marketing is about understanding and communicating with customers as well as delivering goods and services that provide value. As a marketer, you will match the needs of customers with the offerings provided by an organisation. This is critical to the success of both profit-based and non-profit organisations.
Our marketing courses are constantly evolving to provide the most up-to-date marketing programs. We are recognised internationally for our breadth of knowledge, diverse industry experience and research-based teaching and learning.
Your marketing major can lead you into a rewarding career in a marketing, advertising or digital media agency, or in the marketing division of any organisation. Graduates completing the marketing major can achieve accreditation with the Australian Market & Social Research Society (AM&SRS).