The UON web site is the University's primary communication tool for internal and external audiences.

Our web site

Sydney Design Awards 2013 FinalistOur web presence is a critical part of who we are and is becoming significantly more important to all our audiences. How we present ourselves and engage online have an impact our reputation and brand.

The UON web site is the University's primary communication tool for internal and external audiences. The site's current design and function has delivered major usability improvements and this should continue to be a priority for web publishers across the University.

Useful information

Online publishing at UoN is de-centralised. Publishers, approvers and business owners across the organisation are required to maintain current and relevant content in their areas according to the audience model outlined below.

Section Business OwnerContact
HomepageMarketing & Public RelationsMedia Manager
Marketing & Public Relations
Future StudentsMarketing & Public RelationsStudent Recruitment Manager
Marketing & Public Relations
Research and InnovationResearch ServicesProject Officer
Research Services
IndustryAcademic DivisionExecutive Officer to DVC-A
Academic Division
InternationalUON GlobalInternational Communications Co-ordinator
UON Global
Community and AlumniExternal RelationsMarketing and Communications Co-ordinator
External Relations
About UoNMarketing & Public RelationsMedia Manager
Marketing & Public Relations
LibraryUniversity LibrarySenior Librarian Electronic Information Services
Digital Services
University Library
Current StudentsStudent and Academic ServicesManager
Student Academic Services
Current StaffHuman Resource ServicesCorporate Communications Officer
Human Resource Services

The homepage and key audience landing pages provide a number of options for communicating important important stories and messages, including:

  • feature image and caption
  • news and events
  • feature widgets
  • highlights widgets


Media and Public Relations manages all the relevant spaces on the homepage.

In order for a story to be placed on the homepage, it must be deemed suitable by the Media and Public Relations Manager. Homepage content must:

  1. support the University's strategic objectives
  2. appeal to key external audiences
  3. highlight the achievements of the University and/or its staff
  4. be accompanied by appropriate imagery

Landing pages

There are nine key audience areas, each with its own landing page and maintained by the relevant business area of the University.

It is important that these pages stay fresh with regularly updated content. The feature image and caption space should be updated at least once a week.

Consult with the relevant business owner about the various ways in which your story might be promoted.

The news and events function on the UoN website promotes the sharing of news across the site. Sections and pages are set up to display news and events items of interest to the particular audience.

News and events are displayed as feature widget carousels which link back to the Newsroom, where stories are 'filed' according to their primary audience.

Creating a news or event item

All web publishers can create a news or event item in the web content management system (WCMS). Contact the web publisher in your area for assistance.

News and events items are reviewed and approved by Media and Public Relations, via an automated workflow process in the WCMS.

Marketing and Public Relations has overall responsibility for the management of the web content management system and web support services.

Comprehensive information is available for publishers and approvers at the Web Service Portal. The portal is in part self-help (access to the knowledge base) and in part a ticketing system for logging issues/requests for support by the Web Services team.

Access to the web content management system

Publishers and approvers must be authorised by their business owner and have completed training before access to the WCMS can be granted. Contact the Web Services team.

Policies and procedures

Web publishing policy 

Social Media Communication Policy 

Web publishing procedures 


Web service portal - log a service request or access the how-to guide 

Writing for the Web Guidelines

Principles of our web site

Online publishing is exciting as it is constantly evolving. It is up to all of us to keep the web site fresh and relevant and to look for new and exciting ways to develop the site's form and function. Our web site principles have been developed to help us achieve all of these outcomes.

Maintaining a great web site requires commitment, of both time and resources. Let's work together to continue moving the UON web site in a great, new direction.

1. Demonstrates alignment to UON's strategic direction

Our web site supports the University's strategic direction. Before you write new or update existing content, consider how it fits in with the plans for our institution.

At UON we strive for excellence and our web site should reflect that. Everything from well written content, accessibility, search engine optimisation (SEO), design, and functionality, need to be implemented correctly every step of the way.

2. Audience focused structure and content

The UON web site now provides an intuitive user experience, which means the content is where users expect to find it. Often material will be relevant to one or more audience. Content can be shared across the web site in a number of ways, but it should always live in the most relevant audience area. If you have multiple audiences, help them find what they are after by creating links that direct them to the right content.

Our key audiences are: Future students, Research partners and opinion leaders, International, Community and alumni, Industry, LibraryCurrent students and Current staff.

3. Current and clear content

Out-of-date information on a site is a major source of frustration for users. Providing the latest information is not only important for our web site's reputation, it's important for the University's reputation as a world-class institution. Search engines will respect us more too.

Write for your audience and assume that many may be reading your content for the first time. Make it clear to them the information that is important. Use bullet points and headings to create a layout that is easily understood.

4. Consistent Design

Good page design makes web content more appealing and easier to read. Our web site has approved design templates built in, to ensure a consistent look throughout the site. This means you can concentrate on what goes in, not how it comes out.

5. Accessible

Our site must provide equal access to all users at all times.

We are committed to supporting World Content Accessbility Guidelines (WCAG) 2.0, level AA. Our web content managment system (WCMS) has built in tools to help you run an accessbility check on new content. Before you publish, always check to make sure you meet the correct accessibility standards.

6. Optimised for search

Writing great content is the first step in the journey towards achieving great SEO. Adding the bells and whistles such as keywords, metadata descriptions and even logical headings, means search engines will find us and, more importantly, our audience will engage with us.

Always check your content's performance by reviewing your analytics. This will help you to make improvements if needed.

7. Mobile friendly

Each month, an average of 100,000 visits to our web site originate from a mobile device*, a number that continues to grow. While our site is mobile responsive, it's important to think about the layout of your content. Make the important information available immediately and always consider the quality and size of your images.

When you finish creating your content, don't just preview it on your desktop. Test your work on a mobile and tablet device as well.

*Google Analytics data, sourced 24/09/2014.

8. Single source of truth

Conflicting information on the web site can be enough to confuse and turn visitors away for good.

Before new content is created, it is worth checking whether it (or something similar) already exists. In this instance, find a way to use the existing content so that when updates to the content are necessary, they are done in one place and by the relevant business area.