The UoN web site is the University's primary communication tool for internal and external audiences.

Our web site

Sydney Design Awards 2013 FinalistOur web presence is a critical part of who we are and is becoming significantly more important to all our audiences. How we present ourselves and engage online have an impact our reputation and brand.

The UoN web site is the University's primary communication tool for internal and external audiences. The site's current design and function has delivered major usability improvements and this should continue to be a priority for web publishers across the University.


Useful information

Online publishing at UoN is de-centralised. Publishers, approvers and business owners across the organisation are required to maintain current and relevant content in their areas according to the audience model outlined below.

Section Business OwnerContact
HomepageMarketing & Public RelationsMedia Manager
Marketing & Public Relations
Future StudentsMarketing & Public RelationsStudent Recruitment Manager
Marketing & Public Relations
Research and InnovationResearch ServicesProject Officer
Research Services
IndustryAcademic DivisionExecutive Officer to DVC-A
Academic Division
InternationalInternational OfficeInternational Communications Co-ordinator
International Office
Community and AlumniExternal RelationsMarketing and Communications Co-ordinator
External Relations
About UoNMarketing & Public RelationsMedia Manager
Marketing & Public Relations
LibraryUniversity LibrarySenior Librarian Electronic Information Services
Digital Services
University Library
Current StudentsStudent and Academic ServicesManager
Student Academic Services
Current StaffHuman Resource ServicesCorporate Communications Officer
Human Resource Services

The homepage and key audience landing pages provide a number of options for communicating important important stories and messages, including:

  • feature image and caption
  • news and events
  • feature widgets
  • highlights widgets

Homepage

Media and Public Relations manages all the relevant spaces on the homepage.

In order for a story to be placed on the homepage, it must be deemed suitable by the Media and Public Relations Manager. Homepage content must:

  1. support the University's strategic objectives
  2. appeal to key external audiences
  3. highlight the achievements of the University and/or its staff
  4. be accompanied by appropriate imagery

Landing pages

There are nine key audience areas, each with its own landing page and maintained by the relevant business area of the University.

It is important that these pages stay fresh with regularly updated content. The feature image and caption space should be updated at least once a week.

Consult with the relevant business owner about the various ways in which your story might be promoted.

The news and events function on the UoN website promotes the sharing of news across the site. Sections and pages are set up to display news and events items of interest to the particular audience.

News and events are displayed as feature widget carousels which link back to the Newsroom, where stories are 'filed' according to their primary audience.

Creating a news or event item

All web publishers can create a news or event item in the web content management system (WCMS). Contact the web publisher in your area for assistance.

News and events items are reviewed and approved by Media and Public Relations, via an automated workflow process in the WCMS.

Marketing and Public Relations has overall responsibility for the management of the web content management system and web support services.

Comprehensive information is available for publishers and approvers at the Web Service Portal. The portal is in part self-help (access to the knowledge base) and in part a ticketing system for logging issues/requests for support by the Web Services team.

Access to the web content management system

Publishers and approvers must be authorised by their business owner and have completed training before access to the WCMS can be granted. Contact the Web Services team.

Policies and procedures

Web publishing policy 

Social Media Communication Policy 

Web publishing procedures 

Other

Web service portal - log a service request or access the how-to guide 

Writing for the Web Guidelines


Principles of our web site

Always evolving

Online publishing is exciting as it is constantly evolving. It is up to all of us to keep the web site fresh and relevant and to look for new and exciting ways to develop the site's form and function.

Maintaining a great web site requires commitment, of both time and resources. Let's work together to continue moving the UoN website in a great, new direction.

Audience focus

The UoN web site now provides an intuitive user experience, which means the content is where users expect to find it. Often material will be relevant to one or more audience. Content can be shared across the web site in a number of ways, but it should always live in the most relevant audience area.

Our key audiences are: Future students, Research partners and opinion leaders, International, Community and alumni, Industry, LibraryCurrent students and Current staff.

Consistent, clean design

Good page design makes web content more appealing and easier to read. Our web site has approved design templates built in, to ensures a consistent look throughout the site. This means publishers can concentrate on what goes in, not how it comes out.

Single source of truth

Out-of-date or conflicting information on a site is a major source of frustration for users.

Before new content is created, it is worth checking whether it (or something similar) already exists. In this instance, find a way to use the existing content so that when updates to the content are necessary, they are done in one place and by the relevant business area.