On successful completion of this course, students will be able to:
1. Examine and discuss the key concepts and principles of marketing as applied to destinations and the tourism experience
2. Demonstrate an evaluative understanding of current issues associated with destination marketing
3. Access, examine and assess the effectiveness of marketing strategies applied to tourism
4. Engage in tourism and marketing research and inquiry to inform strategic decision making and problem solving
5. Demonstrate skills in oral and written communication as well as critical and analytical thinking in accordance with professional contexts
6. Work independently and as a team member to collect and analyse information to guide your problem solving and decision making

Topics include but are not restricted to the following:
1. Strategic marketing and sustainable tourism
2. Destination marketing and branding
3. Understanding tourist markets
4. Tourism marketing, communication and promotion
5. Tourism marketing and information technology
6. Tourism product and price
7. Collaborative approaches to tourism marketing
8. Tourism marketing and crises

N/A

Nil

0

Students who enrol in this course will be expected to have undertaken TOUR1000 or MKTG2100.

Internal Mode

Lecture
Tutorial

Lecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for 13 weeks