Events Management

Course code TOUR3002
Available in 2015
2015 Course Timetables

Description

Festivals and events assume special places in societies and cultures because they unite people in ways that range from creative celebration to political debate. Within the contemporary tourism industry, festivals and events (including conferences and conventions) exist due to historical, social, political, cultural and environmental significance. This course will facilitate your understanding of the contextual environment within which special events and festivals are located; their relationships with the broader tourism industry both at a national and international scale; and their associated economic, social and cultural impacts.

Through the analysis and critique of selected events and festivals, you will gain valuable skills relating to their planning, management and evaluation. Designed to ensure the specialised skills and knowledge required of a tourism professional, you will experience the preparation of an event feasibility document, the development of an event program, the development of budgets and marketing strategies, and ways to identify and develop strategies for resolving potential management issues.

Availability

Callaghan Campus

  • Semester 1 - 2015

Ourimbah

  • Semester 1 - 2015

UoN Singapore

  • Trimester 2 - 2015 (Singapore)

Learning Outcomes

1. Demonstrate an integrative understanding of the historical, social, political, cultural, and environmental contexts of festivals and events

2. Identify and apply the design, planning, marketing, leadership and evaluation principles associated with events and festivals management

3. Critique and analyse the effectiveness of selected national and international festival and event cases

4. Effectively communicate ideas, knowledge and outcomes in both written and oral formats reactive to specific Festivals & Event Planning contexts

5. Work independently and as a team member to collect and analyse information to guide your problem solving and decision making

6. Demonstrate the initial strategies required to plan, lead and manage an event project

Content

Topics include but are not restricted to the following:

  1. Definitions and classifications systems.
  2. Community and destination identity through public celebration.
  3. Social and cultural impacts of events and festivals.
  4. Design and planning approaches and models.
  5. Marketing and promotion strategies.
  6. Project Management.
  7. Evaluation and Monitoring strategies.

Replacing Course(s)

This course replaces the following course(s): . Students who have successfully completed are not eligible to enrol in TOUR3002.

Assumed Knowledge

Students who enroll in this course will be expected to have undertaken at least 20 units of TOUR or LEIS courses.

Assessment Items

Presentation: Group Presentation

Essay: Essay

Report: Feasibility Report

Written Assignment: Tutorial Assessment

Contact Hours

Lecture

Face to Face On Campus 2 hour(s) per Week for Full Term

Tutorial

Face to Face On Campus 1 hour(s) per Week for 12 Weeks