New Media and Society

Course code SOCA2081Units 10Level 2000Faculty of Education and ArtsSchool of Humanities and Social Science

This course looks at ‘new’ and ‘old’ media within a sociological framework. It considers a wide variety of media forms, practices and cultures, assessing their influence on human interactions and experiences. Key topics include: social media and smart phones; the videogame industry and gaming cultures; online communities and participatory media; new and old journalism and its democratic influences and social functions; political communication and its consequences; advertising and the designing of desire; and popular narratives in TV and cinema and their social influences. This course covers central material in the sociological understanding of media texts. It helps students understand power relationships in society and the social construction of culture. It answers sociological questions such as: Do the new media democratize electronic communication? Do the media influence our actions? What are the positive and negative social consequences of new media technologies? Do the media reinforce social stereotypes?

Available in 2015

Callaghan CampusSemester 1
Previously offered in 2014
ObjectivesOn successful completion of this course students will be able to demonstrate:

1. An understanding of a sociological and cultural studies approach to media and society.
2. The ability to analyse a piece of popular media within the frameworks offered within sociology and cultural studies.
3. The ability to deal critically with social analyses of popular media.
4. Professional skills in writing an academic essay, in reading critically and in doing research.
5. Professional skills in writing a presentation and delivering it to peers.
Content1. Does the media support dominant interests in society?
2. Does the media reinforce gender inequalities?
3. Does the new media democratize electronic communication?
4. Recognition of the key methodological approaches of media analysis within sociology and cultural studies.
5. What is meant by claims that the media today embodies various aspects of postmodern culture?
6. Analysis of a wide variety of media forms.
Replacing Course(s)SOCA3081
TransitionStudents who have successfully completed SOCA3081 are not permitted to enrol in this course.
Industrial Experience0
Assumed Knowledge40 units of study at 1000 level
Modes of DeliveryFlexible Delivery / Student Centred Learning
Internal Mode
Teaching MethodsLecture
Assessment Items
Essays / Written AssignmentsMinor essay: 1500 words, 30%
Major essay: 2500 words, 40%
Presentations - GroupOne 20 minute group presentation, 30%
Contact HoursLecture: for 1 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for Full Term
Timetables2015 Course Timetables for SOCA2081