MNGT4150

Thesis in Management - I

20 Units 4000 Level Course

Not available in 2014

Previously offered in 2008, 2007, 2006, 2005, 2004

Develops research skills and demonstrates the student's command of theory and research methods through their application in an original piece of empirical research. The thesis of approximately 20,000 words embodies an original investigation of an approved topic in marketing and/or enterprise. Students must demonstrate competence in reviewing the appropriate literature, developing appropriate research questions and research methodologies, undertaking fieldwork and presenting the findings in a scholarly manner.

Objectives The thesis provides students with an opportunity to develop research skills and demonstrate their command of theory and research methods through their application in an original piece of empirical research.
Content The thesis of approximately 20,000 words embodies an original investigation of an approved topic in marketing and/or enterprise. It requires students to demonstrate competence in reviewing the appropriate literature, developing appropriate research questions and research methodologies, undertaking fieldwork and presenting and findings in a scholarly manner.
Replacing Course(s) NA
Transition NA
Industrial Experience 0
Assumed Knowledge Admission to the Honours program
Modes of Delivery Internal Mode
Teaching Methods Seminar
Assessment Items
Essays / Written Assignments Thesis
Contact Hours Seminar: for 2 hour(s) per Week for Full Term