Business Strategy

Course code MNGT2001Units 10Level 2000Faculty of Business and LawNewcastle Business School

Business Strategy analyses how business enterprises use competencies and capabilities to create and sustain competitive advantage in contested markets. The focus is on both the firm's behaviour and managerial decision-making, which determine the boundaries of the firm (what the firm does and does not do); the design of the firm's internal architecture of control and information flows; the geographical reach of the firm; and the firm's product mix and diversification. The growth of the firm is placed in the context of competitor analysis, environmental changes, and the firm's learning, research, differentiation and innovation strategies. Business Strategy emphasises the development of decision making, problem solving and communication attributes.

Available in 2015

Callaghan CampusSemester 1, Semester 2
OurimbahSemester 2
UoN SingaporeTrimester 2, Trimester 3
Previously offered in 2014
ObjectivesOn successful completion of this course, students will be able to:
1. Demonstrate an integrative understanding of how business managers make strategic decisions to grow their business enterprises.
2. Identify the ethical and social responsibility dimension of making business decisions and their impact upon on workers, customers and society.
3. Employ national and international case studies and strategy literature to apply theoretical concepts to real business problems.
ContentLectures will include, but are not restricted to, the following topics:
1. Boundaries of the firm, including resources, capabilities and competitive advantage; markets and diversification.
2. Competition, innovation and dynamics, including industry analysis, concentration, rivals and strategic positioning.
3. Internal organisation including structure and strategy; and internal labour markets.
Replacing Course(s)Course is not available to students who have successfully completed MNGT3010 or BUSN3050.
TransitionCourse is not available to students who have successfully completed MNGT3010 or BUSN3050.
Industrial Experience0
Assumed KnowledgeIt is strongly recommended that students complete 60 units of the Bachelor of Business or Bachelor of Commerce courses, including IRHR1001, prior to enrolling in this course.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Assessment Items
Essays / Written Assignments
Examination: Formal
Presentations - Individual
Contact HoursLecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for 12 weeks
Timetables2015 Course Timetables for MNGT2001