Applied Marketing Research focuses on the collection, analysis and reporting of market research data, with a majority of the lectures geared toward illustrating when to use which quantitative analytical techniques and how to understand and report results, including key multivariate techniques. Students identify a research area to address, develop and implement a research programme to address specific questions, analyse data in depth (including utilising one or more of the advanced techniques) and report their findings and conclusions.
This course is available to Bachelor of Business students who have obtained an average mark of at least 65% in the following three Marketing courses: MKTG1000, MKTG2000, MKTG2010, or by arrangement with the Head of the School of Business and Management.