Retail Marketing

Course code MKTG2103Units 10Level 2000Faculty of Business and LawNewcastle Business School

Retail Marketing looks at all aspects of analysing the overall distribution system, the retail environment, and developing and implementing retail strategies, through an in depth analysis of: location decisions, store design, merchandising processes, pricing, promotion, customer service and retail selling. National and international retail perspectives are reflected and emphasis is given to developing collaborative work processes and critical and adaptive thinking skills, both valued attributes within the profession.

Available in 2015

Callaghan CampusSemester 1
Previously offered in 2014
ObjectivesOn successful completion of this course, you will be able to:

1. Demonstrate an integrative understanding of the context and environment in which retailing takes place.
2. Apply a strategic approach to retailing issues and decisions.
3. Exhibit an in-depth awareness of national and international benchmarking and best practices in retailing.
4. Work autonomously and collaboratively to analyse complex retail environments, reflect on and synthesise the analysis as part of an ongoing experiential-learning process. This process involves generating a holistic understanding of specific retail contexts that leads to the development of practical retail recommendations that apply relevant retail theory.
5. Utilise written and verbal skills to effectively communicate the application of retail-management knowledge to specific retail contexts.
ContentThe course looks at all aspects of analysing the overall distribution system, the retail environment, developing retail strategies and implementing retail strategies. There is more in-depth analysis of location decisions, store design, merchandising process, pricing, promotion, customer service and retail selling. Throughout the course there is an emphasis on the role of performance indicators, benchmarking and best practices and the application of these principles to Australian and international retail organizations and to the underlying retail concepts and functions.
Replacing Course(s)This course replaces MKTG3050.
TransitionThis course is not available to students who have successfully completed MTKG3050.
Industrial Experience0
Assumed KnowledgeMKTG2100 Principles of Marketing
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Tutorial
Assessment Items
Essays / Written AssignmentsIndividual Written Report, Group Project
Examination: Formal
Presentations - Group
Contact HoursLecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for Full Term
Timetables2015 Course Timetables for MKTG2103