Principles of Marketing

Course code MKTG2100
Available in 2015
2015 Course Timetables

Description

To achieve business success requires constant review of marketing strategies and maintenance of marketing knowledge. The Principles of Marketing introduces foundational concepts/frameworks in marketing and develops both strategic and short-term marketing and planning perspectives. Topics include the marketing environment, market segmentation, new product development and the marketing mix, as well as mix interactions, strategies, implementations and controls. This course develops communication and team processes which are valued attributes within marketing environments.

Availability

UoN Singapore

  • Trimester 1 - 2015 (Singapore)

Ourimbah

  • Semester 1 - 2015

Callaghan

  • Semester 1 - 2015
  • Semester 2 - 2015

Learning Outcomes

1. Examine and discuss the key concepts and principles of marketing;

2. Identify and explain the main factors involved in understanding the marketplace;

3. Demonstrate an integrative understanding of the steps involved in marketing planning;

4. Analyse the components of the marketing mix;

5. Access, analyse, evaluate and synthesise information appropriate for marketing activities.

6. Work collaboratively to challenge and develop ideas, and to communicate outcomes in both oral and written contexts.

Content

Lectures may include, but will not be restricted to, the following topics:

  1. Marketing overview & the environment
  2. Strategic & Marketing Planning
  3. Marketing Research
  4. Markets & Buyer Behaviour
  5. Segmentation Targeting and Positioning
  6. New Product Development Strategy
  7. Products, Services and Experience
  8. Pricing and Distribution Strategy
  9. Promotion and Marketing Communication Strategy
  10. International Marketing
  11. Creating Competitive Advantage

Assessment Items

Quiz: Online Quizzes *

Report: Individual Written Report *

Written Assignment: Group Written Analytical Report *

Formal Examination: Formal exam *

* This assessment has a compulsory requirement.

Contact Hours

Callaghan

Workshop

Face to Face On Campus 2 hour(s) per Week for 13 Weeks

Ourimbah

Lecture

Face to Face On Campus 2 hour(s) per Week for 13 Weeks

Tutorial

Face to Face On Campus 1 hour(s) per Week for 12 Weeks

UoN Singapore

Lecture

Face to Face On Campus 2 hour(s) per Week for Full Term

Tutorial

Face to Face On Campus 1 hour(s) per Week for 12 Weeks