Managing in an Electronic Work Environment

Course code MENT6060Units 10Level 6000Faculty of Business and LawNewcastle Business School

Enables students to gain an understanding of current issues in the information economy, their impact on management and marketing of today's enterprises, and an appreciation and critical evaluation of alternative strategies, structures and new forms of business increasingly available.

Not available in 2014

Previously offered in 2004
ObjectivesThe objectives of this course are to ensure that students can:

1. discuss the impact of international market deregulation and increased competitiveness on the growth of the information economy
2. understand processes and implications of electronic legal and tax infrastructures
3. analyse key technological issues and their management in the electronic work environment
4. evaluate and explain alternative strategies and structures prompted by the electronic environment
5. appreciate fundamental marketing issues underlying electronic business activity
6. analyse strategic and operational management issues in the information services sector
7. understand the distinctive nature and processes of virtual business
Content1. International and national market boundaries, barriers, patterns, and change drivers in the information age, including an introduction to legal and tax issues in e-commerce
2. Issues in managing continuous technological improvement, including the impact of technological variability on delivery of services
3. Strategic management in the information age, including issues and processes associated with a virtual business and competitive positioning through service standards
4. Alternative organisational structures, including strategic partners and service agreements, telecommuting, SOHO and management of virtual teams
5. Call centre management, growth and integration, including data base mining and management skills, protection of intellectual property, performance indicators, remuneration and incentives
6. E-marketing and promotion, including the role of the Internet, complaint management, sales force management and pricing
7. Electronic financial markets and their management, including customer transaction management, banking, credit management and security
Replacing Course(s)NA
TransitionNA
Industrial Experience0
Assumed KnowledgeNone.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Tutorial
Assessment Items
Case Scenario/PBL exercisesCase study
Presentations - Group
ProjectsWritten project
Contact HoursLecture: for 2 hour(s) per Week for Full Term