MENT6060
Managing in an Electronic Work Environment
10 Units
Not available in 2014
Previously offered in 2004
Enables students to gain an understanding of current issues in the information economy, their impact on management and marketing of today's enterprises, and an appreciation and critical evaluation of alternative strategies, structures and new forms of business increasingly available.
| Objectives | The objectives of this course are to ensure that students can: 1. discuss the impact of international market deregulation and increased competitiveness on the growth of the information economy 2. understand processes and implications of electronic legal and tax infrastructures 3. analyse key technological issues and their management in the electronic work environment 4. evaluate and explain alternative strategies and structures prompted by the electronic environment 5. appreciate fundamental marketing issues underlying electronic business activity 6. analyse strategic and operational management issues in the information services sector 7. understand the distinctive nature and processes of virtual business |
||||||
|---|---|---|---|---|---|---|---|
| Content | 1. International and national market boundaries, barriers, patterns, and change drivers in the information age, including an introduction to legal and tax issues in e-commerce 2. Issues in managing continuous technological improvement, including the impact of technological variability on delivery of services 3. Strategic management in the information age, including issues and processes associated with a virtual business and competitive positioning through service standards 4. Alternative organisational structures, including strategic partners and service agreements, telecommuting, SOHO and management of virtual teams 5. Call centre management, growth and integration, including data base mining and management skills, protection of intellectual property, performance indicators, remuneration and incentives 6. E-marketing and promotion, including the role of the Internet, complaint management, sales force management and pricing 7. Electronic financial markets and their management, including customer transaction management, banking, credit management and security |
||||||
| Replacing Course(s) | NA | ||||||
| Transition | NA | ||||||
| Industrial Experience | 0 | ||||||
| Assumed Knowledge | None. | ||||||
| Modes of Delivery | Internal Mode | ||||||
| Teaching Methods | Lecture
Tutorial |
||||||
| Assessment Items |
|
||||||
| Contact Hours | Lecture: for 2 hour(s) per Week for Full Term |