Festival and Event Planning

Course code LEIS3170Units 10Level 3000Faculty of Business and LawNewcastle Business School

The course will facilitate student understanding of the contextual environment within which special events and festivals are located; their relationships with the broader tourism industry both at a national and international scale and their associated social and cultural impacts. In addition, through analysis and critique of selected events and festivals, students will gain valuable skills relating to their design, planning, management and evaluation. A range of specific events and festivals will be examined including cultural festivals, sporting events, conferences and conventions.

Not available in 2015

ObjectivesOn successful completion of this course, students will:
1. Have developed a critical understanding of the historical, political, cultural, and environmental contexts of festivals and events.
2. Be familiar with design, planning, marketing and leadership principles associated with events and festivals management.
3. Have developed the necessary skills to critique and analyse the effectiveness of selected festival and event cases.
4. Effectively communicate ideas and knowledge developed in this course in both written and oral form.
ContentThis course will include topics such as:
1. Definitions and classifications systems.
2. Community and destination identity through public celebration.
3. Social and cultural impacts of events and festivals.
4. Design and planning approaches and models.
5. Marketing and promotion strategies.
6. Project Management.
7. Evaluation and Monitoring strategies.
Replacing Course(s)This is a new course and is not replacing any existing course.

However, to ensure that the overall teaching program in Leisure and Tourism Studies is kept within current resource constraints, LEIS3380 Leisure, Tourism and Changing Life Worlds will be removed from the CAL. This course was designed and taught by an academic who is no longer on staff.
TransitionNot applicable.
Industrial Experience0
Assumed KnowledgeStudents who enroll in this course will be expected to have undertaken at least LEIS1060 Introduction to Tourism and at least 40 units of LEIS at 2000 level.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Assessment Items
Essays / Written Assignments1,500 words, worth 30%.
Presentations - Groupworth 20%.
Reports2,000 words, wort 50%.
Contact HoursLecture: for 1 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for Full Term