Leisure Management Practice II
Not available in 2013
Previously offered in 2006, 2005, 2004
This course is available only to students enrolled in the Bachelor of Social Science (Recreation and Tourism).
Examines marketing concepts, theories and processes as they apply to leisure behaviour and the marketing of leisure services. These pricnciples and concepts are then applied to strategic career planning in the leisure industries.
|Objectives||By the end of this course, students will be expected to:
1. Demonstrate an understanding of the role of marketing in the management of leisure service organisations.
2. Demonstrate an understanding of marketing principles and practices as they relate to leisure service provision.
3. Demonstrate an understanding of marketing principles and practices as they relate to strategic career planning.
4. Demonstrate an ability to use computer software relevant to marketing in leisure services.
5. Produce a report documenting competencies in relation to strategic career planning.
|Content||The course seeks to develop an understanding of the principles and practices of marketing as it relates to the management of leisure services and to the development of a strategically developed career in the leisure industries.
1. Distribution and promotion of leisure services.
2. Analysing leisure markets.
3. Self marketing and career planning.
4. Marketing presentations and computer technology.
5. Work Iintegrated Learning.
|Replacing Course(s)||Not applicable.|
|Assumed Knowledge||LEIS1140- Leisure Management Practice I provides an important foundation for this course.|
|Modes of Delivery||Internal Mode|
|Teaching Methods||Problem Based Learning
|Contact Hours||Lecture: for 1 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for 7 weeks
Computer Lab: for 1 hour(s) per Week for 7 weeks