LEIS2240

Leisure Management Practice II

10 Units 2000 Level Course

Not available in 2014

Previously offered in 2006, 2005, 2004

This course is available only to students enrolled in the Bachelor of Social Science (Recreation and Tourism).

Examines marketing concepts, theories and processes as they apply to leisure behaviour and the marketing of leisure services. These pricnciples and concepts are then applied to strategic career planning in the leisure industries.

Objectives By the end of this course, students will be expected to:
1. Demonstrate an understanding of the role of marketing in the management of leisure service organisations.
2. Demonstrate an understanding of marketing principles and practices as they relate to leisure service provision.
3. Demonstrate an understanding of marketing principles and practices as they relate to strategic career planning.
4. Demonstrate an ability to use computer software relevant to marketing in leisure services.
5. Produce a report documenting competencies in relation to strategic career planning.
Content The course seeks to develop an understanding of the principles and practices of marketing as it relates to the management of leisure services and to the development of a strategically developed career in the leisure industries.
Topics include:
1. Distribution and promotion of leisure services.
2. Analysing leisure markets.
3. Self marketing and career planning.
4. Marketing presentations and computer technology.
5. Work Iintegrated Learning.
Replacing Course(s) Not applicable.
Transition Not applicable.
Industrial Experience 1
Assumed Knowledge LEIS1140- Leisure Management Practice I provides an important foundation for this course.
Modes of Delivery Internal Mode
Teaching Methods Problem Based Learning
Lecture
Tutorial
Assessment Items
Examination: Class (35%) Comprises a series of multiple choice and short answer questions based on material covered in lectures and set readings.
Presentations - Individual Marketing Plan Presentation (30%) Students are required to develop and present a strategic marketing plan for their careers using presentation software.
Reports Work Integrated Learning Report (35%) Based on a student-negotiated 60 hour placement/training program, students will submit a Work Integrated Learning Report of 1500-2000 words excluding appendices. Further information will be provided to students during the first week of semester.
Contact Hours Lecture: for 1 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for 7 weeks
Computer Lab: for 1 hour(s) per Week for 7 weeks
Compulsory Components
Requisite by Enrolment This course is only available to students enrolled in the Bachelor of Social Science (Recreation and Tourism) program.