Marketing Law

Course code LEGL2006Units 10Level 2000Faculty of Business and LawNewcastle Law School

Globalisation and technology dictate that todays marketing professional keep abreast of national and international legislation influencing competitiveness. Marketing law seeks to examine selected aspects of the legal environment which impact on the marketing of products and services nationally and internationally. Intellectual property rights, patents, copyright, trade secrets, advertising, trade marks are included within the course content. Legal implication can determine the marketing decision-making process. Importantly you will gain an awareness of the standards and their implementation necessary for appropriate professional marketing practice.

Available in 2015

Callaghan CampusSemester 2
Previously offered in 2014
ObjectivesUpon successful completion of the course you will be able to:
1. Examine those aspects of the legal system which impact upon marketing strategy.
2. Comprehend the legal issues and laws which marketers need to consider in a competitive market.
3. Critically analyse a range of topics which affect decision-making by marketers.
4. Appreciate the legal and ethical obligations within professional marketing contexts both nationally and internationally.
ContentMarketing Law considers the legal environment for the marketing of goods and services in Australia and overseas. Topics include:
1) Intellectual Property issues
a) Copyright
b) Passing Off and Unfair Trading
c) Registration of Trade Marks
2) Advertising
3) Selling and Promotional Techniques
4) Product Packaging and Labelling
5) Product Liability
6) An Overview of Competition Law
a) Collusive Conduct
Replacing Course(s)NA
Industrial Experience0
Assumed KnowledgeLEGL1001 Foundations of Law
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Assessment Items
Examination: Class
Essays / Written Assignments
Essays / Written Assignments
Contact HoursLecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for Full Term
Timetables2015 Course Timetables for LEGL2006