Available in 2012
|Callaghan Campus||Semester 2|
Previously offered in 2011, 2010, 2009, 2007, 2005
Globalisation and technology dictate that todays marketing professional keep abreast of national and international legislation influencing competitiveness. Marketing law seeks to examine selected aspects of the legal environment which impact on the marketing of products and services nationally and internationally. Intellectual property rights, patents, copyright, trade secrets, advertising, trade marks are included within the course content. Legal implication can determine the marketing decision-making process. Importantly you will gain an awareness of the standards and their implementation necessary for appropriate professional marketing practice.
Upon successful completion of the course you will be able to:
1. Examine those aspects of the legal system which impact upon marketing strategy.
2. Comprehend the legal issues and laws which marketers need to consider in a competitive market.
3. Critically analyse a range of topics which affect decision-making by marketers.
4. Appreciate the legal and ethical obligations within professional marketing contexts both nationally and internationally.
Marketing Law considers the legal environment for the marketing of goods and services in Australia and overseas. Topics include:
1) Intellectual Property issues
b) Passing Off and Unfair Trading
c) Registration of Trade Marks
3) Selling and Promotional Techniques
4) Product Packaging and Labelling
5) Product Liability
6) An Overview of Competition Law
a) Collusive Conduct
LEGL1001 Foundations of Law
Modes of Delivery
Lecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for Full Term