Globalisation and technology dictate that today's marketing professional keep abreast of national and international legislation influencing competitiveness. Marketing law seeks to examine selected aspects of the legal environment which impact on the marketing of products and services nationally and internationally. Intellectual property rights, patents, copyright, trade secrets, advertising, and trade marks are included within the course content. Legal implications can determine the marketing decision-making process. Importantly you will gain an awareness of the standards and their implementation necessary for appropriate professional marketing practice.
- Semester 2 - 2015
1. Examine those aspects of the legal system which impact upon marketing strategy.
2. Comprehend the legal issues and laws which marketers need to consider in a competitive market.
3. Critically analyse a range of topics which affect decision-making by marketers.
4. Appreciate the legal and ethical obligations within professional marketing contexts both nationally and internationally.
Marketing Law considers the legal environment for the marketing of goods and services in Australia and overseas. Topics include:
- Intellectual Property issues
- Passing Off and Unfair Trading
- Registration of Trade Marks
- Selling and Promotional Techniques
- Product Packaging and Labelling
- Product Liability
- An Overview of Competition Law
- Collusive Conduct
LEGL1001 Foundations of Law
Written Assignment: Problem Question
Written Assignment: developing a strategy to ensure legal compliance and address ethical issues
In Term Test: In-Class Exam
Face to Face On Campus 2 hour(s) per Week for Full Term
Face to Face On Campus 1 hour(s) per Week for Full Term