At the completion of the subject, candidates will have developed skills in implementing programs based on the following strategies: mass media; modifying the availability of a health related product; legislative change.

The subject consists of three modules addressing programs based on different techniques for modifying health behaviour at the community level:

Mass Media - which involves the preparation of reports of scientific findings for a lay audience, the preparation of a brief for an advertising agency, and the development of interview skills.

Lobbying for Legislative Change - describes the role of legal and political systems in health promotion, and includes the design of a campaign to lobby for political action.

Modifying the Availability of a Health-related Product - describes legal and systematic approaches to modifying the availability of health related products; explores the primary production, retail and marketing chain; and involves preparing a detailed case history of a health promotion approach to modifying the availability of one health related product.

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Distance Learning : IT Based
Distance Learning : Paper Based
External Mode

Email Discussion Group
Field Study
Self Directed Learning

Email Discussion Group: for 2 hour(s) per Week for Full Term
Self Directed Learning: for 6 hour(s) per Week for Full Term