Project in Marketing

Course code GSBS6502Units 10Level 6000Faculty of Business and LawNewcastle Business School

Only available to students with approval of Head of School. Offered on trimester system. Encourages advanced students to focus their studies on a specific aspect of a major project in marketing. Students are assigned a supervisor and the topic is selected in consultation with the supervisor and generally reflects the student's research interests. This project requires a 10,000 word assignment and may require presentation.

Not available in 2014

Previously offered in 2006, 2005, 2004
ObjectivesThe course is designed to develop research and written communication skills while furthering knowledge in a particular aspect of the field.
ContentTopics chosen must meet two criteria:
1. A practical problem in the stated discipline must be clearly identifiable
2. The problem must be placed in an appropriate body of knowledge or theoretical framework
3. Students will meet regularly with their supervisor until the completion of the project proposal. They will then work by themselves until the project is ready to be written up. After a final meeting with the supervisor their 10,000 world report will be written up.
Replacing Course(s)Not applicable.
TransitionNot applicable
Industrial Experience0
Assumed KnowledgeA minimum of 40 credit points in the Master of Marketing with a GPA of 6.00 or other demonstrated capacity to undertake project work in marketing and approval from the Head of Graduate School of Business.
Modes of DeliveryInternal Mode
Teaching MethodsStudent Projects
Assessment Items
Presentations - Individual20%
Projects80%
Contact HoursStudent Projects: for 3 hour(s) per Week for Full Term