Project in Marketing
|Course code GSBS6502||Units 10||Level 6000||Faculty of Business and LawNewcastle Business School|
Only available to students with approval of Head of School. Offered on trimester system. Encourages advanced students to focus their studies on a specific aspect of a major project in marketing. Students are assigned a supervisor and the topic is selected in consultation with the supervisor and generally reflects the student's research interests. This project requires a 10,000 word assignment and may require presentation.
Not available in 2014
|Previously offered in 2006, 2005, 2004|
|Objectives||The course is designed to develop research and written communication skills while furthering knowledge in a particular aspect of the field.|
|Content||Topics chosen must meet two criteria:|
1. A practical problem in the stated discipline must be clearly identifiable
2. The problem must be placed in an appropriate body of knowledge or theoretical framework
3. Students will meet regularly with their supervisor until the completion of the project proposal. They will then work by themselves until the project is ready to be written up. After a final meeting with the supervisor their 10,000 world report will be written up.
|Replacing Course(s)||Not applicable.|
|Assumed Knowledge||A minimum of 40 credit points in the Master of Marketing with a GPA of 6.00 or other demonstrated capacity to undertake project work in marketing and approval from the Head of Graduate School of Business.|
|Modes of Delivery||Internal Mode|
|Teaching Methods||Student Projects|
|Contact Hours||Student Projects: for 3 hour(s) per Week for Full Term|