Not available in 2012
Previously offered in 2006, 2005, 2004
Only available to students with approval of Head of School. Offered on trimester system. Encourages advanced students to focus their studies on a specific aspect of a major project in marketing. Students are assigned a supervisor and the topic is selected in consultation with the supervisor and generally reflects the student's research interests. This project requires a 10,000 word assignment and may require presentation.
The course is designed to develop research and written communication skills while furthering knowledge in a particular aspect of the field.
Topics chosen must meet two criteria:
1. A practical problem in the stated discipline must be clearly identifiable
2. The problem must be placed in an appropriate body of knowledge or theoretical framework
3. Students will meet regularly with their supervisor until the completion of the project proposal. They will then work by themselves until the project is ready to be written up. After a final meeting with the supervisor their 10,000 world report will be written up.
A minimum of 40 credit points in the Master of Marketing with a GPA of 6.00 or other demonstrated capacity to undertake project work in marketing and approval from the Head of Graduate School of Business.
Modes of Delivery
Student Projects: for 3 hour(s) per Week for Full Term