GSBS6481
10 units
6000 level
Course handbook
Description
This course analyses how multinational enterprises (MNEs) develop and leverage their capabilities and competencies to create competitive advantages in international markets. A key purpose of this course is to understand how managers design and implement international business strategies. The motivations for international expansion are examined with a particular emphasis on the need to understand the unique characteristics of emerging and transition economies. A range of internationalisation theories and frameworks are used to analyse strategy formulation; decisions regarding to the foreign direct investment; selections of foreign investment locations; forms of international involvement and modes of market entry; and the concept of 'liability of foreignness'. Topics include assessing firm capabilities, institutional differences, industry attractiveness, and international competitive dynamics.
Availability2024 Course Timetables
Online
- Trimester 1 - 2024
Sydney Elizabeth Street
- Trimester 1 - 2024
Newcastle City Precinct
- Trimester 3 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Analyse the competitive environment facing global corporations and identify country specific institutional factors for the development and implementation of international business strategy.
2. Engage in critical analysis of the underlying theories, concepts, assumptions and arguments in international business strategic management.
3. Demonstrate strategic thinking and conduct strategic analysis of business opportunities in an international context.
4. Comprehend how national institutional frameworks impact upon multinational strategies.
5. Work both independently and collaboratively to analyse international business strategies, reflect upon, and communicate the outcomes of a multi-stage project orally and in writing.
6. Engage in inquiry processes to understand the integration of planning and implementation of international business strategies.
7. Develop the essential international perspectives which inform professional standards and ethical practice in global business strategy design and implementation.
Content
This course includes the following topics:
- Strategic management in an international context.
- Competitive Advantage: resource-based and capability-based models of building competencies in international business.
- Analysing industry attractiveness in an international context.
- Forms of International Market Involvement: equity and non-equity forms of market entry
- Strategic Alliances and Networks: strategic motivations, learning and conflict within alliances.
- Competitive Dynamics: Competition and cooperation.
- Implementing International Strategy: organisational structure in MNCs; the integration responsiveness framework and the reciprocal relationship between strategy and structure.
- Strategizing with social responsibility.
Assumed knowledge
GSBS6003 Globalisation
Assessment items
Written Assignment: Individual Case Study Strategic Analysis
Project: Group Consulting Project Written Report and Oral Presentation
Written Assignment: Weekly Core Learning Activities
Contact hours
Trimester 1 - 2024 - Online
Online Activity-1
- Online 30 hour(s) per term
Trimester 1 - 2024 - Sydney Elizabeth Street
Online Activity-1
- Self-Directed 6 hour(s) per term
- For Face to face mode - 6 hrs of online content per term provided for self directed learning
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Trimester 3 - 2024 - Newcastle City Precinct
Online Activity-1
- Self-Directed 6 hour(s) per term
- For Face to face mode - 6 hrs of online content per term provided for self directed learning
Workshop-1
- Face to Face On Campus 2 hour(s) per week(s) for 12 week(s) starting in week 1
Course outline
- GSBS6481 - Trimester 1, 2024 (Online) (PDF, 255.9 KB)
- GSBS6481 - Trimester 1, 2024 (Syd) (PDF, 260.0 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.