Small Business Management

Course code GSBS6172Units 10Level 6000Faculty of Business and LawNewcastle Business School

This course provides students with an introduction to the world of small and medium enterprises (SME's) and to the fundamentals of establishing and managing a small firm. By the end of the course, students should have developed a basic knowledge about small business financial control, effective marketing techniques, and day-to-day operations. In addition, they should also understand the environment in which SME's operate.

Not available in 2014

Previously offered in 2011, 2010, 2008, 2006, 2005, 2004
ObjectivesOn completion of this course, students should be able to:
1. Understand and explain the nature of SME's, including the characteristics of small and medium businesses, the business owner and the contribution of SME's to the economy.
2. Investigate the operational, financial and marketing aspects of establishing a small to medium business.
3. Develop an original business plan for a SME
ContentIntroduction to Small Business Management
Ways of sustaining a business
Business planning
Marketing a small business
Pricing & costing
Advertising
Operations management & performance
Financial management & record keeping
International comparisons of small business
Replacing Course(s)NA
TransitionNA
Industrial Experience0
Assumed KnowledgeNil
Modes of DeliveryInternal Mode
Teaching MethodsCase Study
Lecture
Student Projects
Assessment Items
Essays / Written AssignmentsEssay
Examination: Formal
Presentations - Group
ProjectsBusiness Plan
Contact HoursLecture: for 3 hour(s) per Week for Full Term