Not available in 2013
Previously offered in 2011, 2010, 2008, 2006, 2005, 2004
This course provides students with an introduction to the world of small and medium enterprises (SME's) and to the fundamentals of establishing and managing a small firm. By the end of the course, students should have developed a basic knowledge about small business financial control, effective marketing techniques, and day-to-day operations. In addition, they should also understand the environment in which SME's operate.
|Objectives||On completion of this course, students should be able to:
1. Understand and explain the nature of SME's, including the characteristics of small and medium businesses, the business owner and the contribution of SME's to the economy.
2. Investigate the operational, financial and marketing aspects of establishing a small to medium business.
3. Develop an original business plan for a SME
|Content||Introduction to Small Business Management
Ways of sustaining a business
Marketing a small business
Pricing & costing
Operations management & performance
Financial management & record keeping
International comparisons of small business
|Modes of Delivery||Internal Mode|
|Teaching Methods||Case Study
|Contact Hours||Lecture: for 3 hour(s) per Week for Full Term|