Entrepreneurship and Innovation
|Course code GSBS6012||Units 10||Level 6000||Faculty of Business and LawNewcastle Business School|
Entrepreneurship refers to the process of developing new business ventures, or growing existing ones. Central to this activity are entrepreneurs: innovative and risk-taking individuals who seek to bring about change and new opportunities, both for themselves and for the business communities in which they operate. Such persons play a vital important role in commerce, trade, and economic growth in many nations, through the practice of innovation.
The course provides a framework for understanding the process of creating and managing innovative organisations. This involves examining methods of analysing new venture opportunities and ideas; approaches to assessing and acquiring resources; strategies for acquiring existing businesses; as well as developing knowledge and competency in meeting the unique challenges of managing and marketing a growing organisation.
A significant focus of the course is a key element of entrepreneurship, innovation. Innovation is an important prerequisite for gaining a competitive advantage and for building a strong and sustainable business. . Modern thriving enterprises demand constant levels of innovation. The scope and richness of theoretical developments in the discipline of innovation, offers potential for students to develop substantial skills in understanding the discipline, its role in entrepreneurship and in the development of successful, contemporary organisations. This will enable students to deal successfully with dynamic demands from markets and customers that are becoming even more sophisticated and knowledgeable
Available in 2014
|Objectives||On successful completion of this course, students should be able to:|
1. Critically discuss and analyse the concepts of entrepreneurship and innovation.
2. Demonstrate an ability to engage in entrepreneurial and innovation processes.
3. Create, analyse and critically evaluate new business models.
4. Discuss how to create a well-structured and concise innovation plan.
|Content||The topics in the this course include:|
1. Definitions and evolution of entrepreneurship and innovation
2. Role of innovation in entrepreneurship and organisational development
3. Innovation as a capability/ core competence
4. Understanding entrepreneurial and innovative individuals
5. Role of innovation in new growth firm creation (independent entrepreneurship)
6. Role of innovation in established enterprise development (corporate entrepreneurship)
7. Role of innovation in high growth or gazelle firms
8. Role of technology in innovation
9. Role of champions and culture in innovation
10. Implementing innovation
11. Measuring innovation performance
12. Some key issues in innovation management
|Assumed Knowledge||There is no assumed knowledge.|
|Modes of Delivery||Internal Mode|
|Contact Hours||Lecture: for 3 hour(s) per Week for Full Term|
|Timetables||2014 Course Timetables for GSBS6012|