Research and Development, Managing Intellectual Property
|Course code GENG6006||Units 10||Level 6000||Faculty of Engineering and Built EnvironmentSchool of Engineering|
The course aims to provide students with an understanding of Intellectual Property (IP) Management, IP commercialisation and IP protection. The course will provide students with an understanding of the commercial benefits of IP protection and the hidden value, which this provides enterprises.
Knowledge and awareness of the skills required for early identification and protection of project IP developed in early stage Research and Development (R&D) projects will be presented. The course will involve practical examples of successfully commercialised technologies and how companies use IP to establish a unique position in the market place.
The course will also involve specialist lectures by industry practitioners and live case studies.
Available in 2014
|Objectives||The purpose and objective of the course are to provide students with: |
a. Knowledge in identification and management of Intellectual property derived from innovation and R&D within enterprises.
b. Introductory knowledge of Intellectual property types and the patent process as it relates to products and technologies and how to protect intellectual property.
c. Ability to assess the commercial benefits and value of project R&D through market and competitor analysis.
d. Identification of the commercial pathway for R&D projects. Ways to exploit your patented research outcome via Licensing or Start-up company structure.
|Content||- Commercial benefits of Research- what are the commercial benefits of applied research/ early identification of project Intellectual property (IP)|
- Introduction to IP- What kinds of IP Exist
- How to identify project IP
- Why protect and manage IP- patent vs. publish
- How IP Integrates with R&D strategy
- Patent protection process- what is the difference between a patent and a trade secret
- What constitutes inventor ship and IP ownership
- Legal agreements associated with IP Protection.
- How companies benefit from IP Protection
- Commercialising your IP- License vs. Company start up.
- Defending patent infringements
- Market and competitor analysis- establish your unique selling position.
- Successful commercialisation of IP - Live case study examples
- What information a commercial partner will require.
- The value of an audit of intellectual property assets and policies
|Modes of Delivery||Internal Mode|
|Teaching Methods||Case Study|
Self Directed Learning
|Contact Hours||Lecture: for 36 hour(s) per Term for 12 weeks|
|Timetables||2014 Course Timetables for GENG6006|