Innovation and Commercialisation

Course code GENG6005Units 10Level 6000Faculty of Engineering and Built EnvironmentSchool of Engineering

A course that explores the topic of Innovation and Commercialisation. Questions as to what role innovation plays in development of new products and services, and in the improvement of existing ones, will be investigated. The course looks at the connection between innovation and the commercialisation of new ideas. Business plans and phases of implementation for the commercial realisation of innovation will be discussed. Other areas covered will include funding of commercialisation, valuing intellectual property, Australia's performance in the area and government support.

Case studies and assessment tasks will be drawn from different fields. Students from all backgrounds are encouraged to enrol.

Available in 2015

WebLearn GradSchoolTrimester 3
Previously offered in 2014
ObjectivesThe purpose and objective of the course are to provide students with:

a. Introductory knowledge of the conduct and management of enterprises and the structure and capabilities of the workforce.

b. Appreciation of the commercial, financial and marketing aspects of innovation projects and programs and the requirements for successful commercialisation.

c. Ability to realistically assess the scope and dimensions of an innovation project or task, as a starting point for estimating costs and scale of effort required.

d. Understanding of the need to incorporate cost considerations throughout the design and execution of an innovation project and to manage it within realistic constraints of time and budget.

e. General awareness of business principles and appreciation of their significance.
ContentAims to provide students with a general understanding of innovation and commercialisation, more specifically, the following will be explored:

- Research - (What is it, why do it, what are the outcomes, how is it applied).
- Innovation - What is it, why innovate, advantages for business.
- Innovation plans
- The Role of innovation in commercialisation
- Entrepreneurship - what is it, who does it?
- The stages of intellectual property (IP) development/commercialisation(concept, analysis, pilot prototype...etc.)
- Funding research vs funding commercialisation
- Valuing IP during the stages of uts development
- OECD Statistics on "research expenditure" vs "commercialisation outcomes"
- Comparison of Australia with other countries.
- The key ingredients to commercial success: technology (know-how), funding network,overcoming the hurdles and their respective weightings.
- Why dont we commercialize well; how can we do it better?
- Funding commercialisation - rasing money, "first funding", funding sources compared to commercialisation stages, government funding.
- Business Plans/Information Memorandums/Prospectuses/Initial Public Offering (IPO).
Replacing Course(s)N/A
Industrial Experience0
Assumed KnowledgeNil
Modes of DeliveryInternal Mode
Teaching MethodsCase Study
Self Directed Learning
Assessment Items
Examination: Class
Essays / Written Assignments
Group/tutorial participation and contribution
Other: (please specify)Refer to course outline for detailed information
Case Scenario/PBL exercises
Contact HoursLecture: for 36 hour(s) per Term for 12 weeks
Timetables2015 Course Timetables for GENG6005