eBusiness for Managers

Course code GEBU6490Units 10Level 6000Faculty of Science and Information TechnologySchool of Design, Communication and IT

This course will investigate the application of information technology to the business processes of organisations. Specifically, it will consider the convergence of information and communications technologies as manifested in electronic document interchange and the emerging electronic commerce revolution. Within the context of electronic commerce, this course will look at the rise of electronic transaction processing, with particular emphasis on the development of e-commerce as an alternate way of doing business, new systems of payment, security issues about the conduct of business through Internet portals and 'Web' pages. The course will consider the new social, ethical and legal issues raised when organisations and individuals conduct business transactions over the Internet. Finally, the course will also investigate and review new trends in the way individuals, organisations and governments may interact with one another in the future, such as the use of intelligent agents.

Not available in 2014

Previously offered in 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004
ObjectivesUpon successful completion of the course, students will be able to:
1. Make improved decisions about the application of information technology and e commerce.
2. Communicate effectively with business and information technology professionals regarding current e-commerce issues.
3. Evaluate business websites in a structured manner.
4. Create and publish a basic website.
5. Participate effectively in an e-commerce implementation project in the workplace.
ContentIntroduction to E-Commerce
Internet Business Models
Strategic eBusiness
B2C and e-tailing
B2B and e-marketplaces
Supply Chain Management
e-Service Industries
Electronic Payment Systems
Developing and Implementing e-Business
e-Marketing
eBusiness Security
Social, Legal and Ethical Impacts
TransitionNA
Industrial Experience0
Assumed KnowledgeNil
Modes of DeliveryExternal Mode
Flexible Delivery / Student Centred Learning
Internal Mode
Teaching MethodsLecture
Self Directed Learning
Tutorial
Assessment Items
Essays / Written Assignments
Examination: Formal
Case Scenario/PBL exercises
Contact HoursLecture: for 2 hour(s) per Week for Full Term
Tutorial: for 1 hour(s) per Week for Full Term