FMCS3110

Social Media and Network Culture

10 Units 3000 Level Course

Available in 2014

On-Line from Callaghan Semester 2

This course will examine "social media" from a cultural perspective, with a focus on networked communication in practices of everyday life and in the construction of social relationships and identities. We will work from an expansive definition of what constitutes "social media", considering social network sites, smartphone apps, and online games, among other technologies. The course will explore tools we can use to study the place of social media in culture, and specific themes of community, constructions of youth, gender, race, ethnicity, and sexuality, news and political activism, commercial uses and economic benefits. The course itself will involve communication in social media channels in addition to self-directed tasks and online discussion, thus we will be actively participating in the phenomena under study as we go.

Objectives On completion of this course students will be able to:
1. Critically analyze popular discourse on social media technologies.
2. Employ appropriate methodologies in the study of network cultures.
3. Critically evaluate the potential for social media technologies to facilitate the formation of identities, communities, activist movements, and consumer markets.
4. Describe and explain real-life experiences and observations of social media and network cultures.
Content Course topics will be drawn from:
• Studying Social Media
• Forming Relationships and Community through Social Media
• Youth and Social Media
• User Generated Content
• Social Construction of Technology
• Marketing through Social Networks
• Online News and Social Media
• Transgression and Deception Online
And other relevant contemporary topics.
Replacing Course(s) FMCS3101 Technology, Media, Culture
Transition Students who have completed FMCS3101 may not enrol in this course.
Industrial Experience 0
Assumed Knowledge na
Modes of Delivery Flexible Delivery / Student Centred Learning
Teaching Methods Email Discussion Group
Self Directed Learning
Assessment Items
Essays / Written Assignments 35%
Other: (please specify) Social Media Exercises 35%

Online Group/Tutorial Participation and Contribution 30%
Contact Hours Email Discussion Group: for 1 hour(s) per Week for Full Term
Self Directed Learning: for 2 hour(s) per Week for Full Term
Timetables 2014 Course Timetables for FMCS3110