Social Media and Network Culture

Course code FMCS3110Units 10Level 3000Faculty of Education and ArtsSchool of Humanities and Social Science

This course will examine "social media" from a cultural perspective, with a focus on networked communication in practices of everyday life and in the construction of social relationships and identities. We will work from an expansive definition of what constitutes "social media", considering social network sites, smartphone apps, and online games, among other technologies. The course will explore tools we can use to study the place of social media in culture, and specific themes of community, constructions of youth, gender, race, ethnicity, and sexuality, news and political activism, commercial uses and economic benefits. The course itself will involve communication in social media channels in addition to self-directed tasks and online discussion, thus we will be actively participating in the phenomena under study as we go.

Available in 2014

On-Line from CallaghanSemester 2
ObjectivesOn completion of this course students will be able to:
1. Critically analyze popular discourse on social media technologies.
2. Employ appropriate methodologies in the study of network cultures.
3. Critically evaluate the potential for social media technologies to facilitate the formation of identities, communities, activist movements, and consumer markets.
4. Describe and explain real-life experiences and observations of social media and network cultures.
ContentCourse topics will be drawn from:
• Studying Social Media
• Forming Relationships and Community through Social Media
• Youth and Social Media
• User Generated Content
• Social Construction of Technology
• Marketing through Social Networks
• Online News and Social Media
• Transgression and Deception Online
And other relevant contemporary topics.
Replacing Course(s)FMCS3101 Technology, Media, Culture
TransitionStudents who have completed FMCS3101 may not enrol in this course.
Industrial Experience0
Assumed Knowledgena
Modes of DeliveryFlexible Delivery / Student Centred Learning
Teaching MethodsEmail Discussion Group
Self Directed Learning
Assessment Items
Essays / Written Assignments35%
Other: (please specify)Social Media Exercises 35%

Online Group/Tutorial Participation and Contribution 30%
Contact HoursEmail Discussion Group: for 1 hour(s) per Week for Full Term
Self Directed Learning: for 2 hour(s) per Week for Full Term
Timetables2014 Course Timetables for FMCS3110