Communication and Culture

Description

The course provides an understanding of communication as social practice. Students apply a range of textual analysis methods to diverse communication texts such as advertising, situation comedy, magazines and genre fiction. In analysing the texts students will investigate issues such as cultural representations, constructions of identity and difference, and cultural production and consumption.

Availability

On-Line from Callaghan

  • Semester 2 - 2017

Callaghan

  • Semester 2 - 2017

Learning Outcomes

On successful completion of the course students will be able to:

1. Analyse cultural texts;

2. Demonstrate the social construction of meaning;

3. Apply theories of representation to contemporary media products;

4. Apply appropriate textual analysis methodologies to communication texts.

Content

The course will focus on communication 'texts' broadly defined. Topics may include:

  1. the use of language and imagery to construct meaning;
  2. the role of representation as an element in the cultural process;
  3. the effects of cultural representations on the construction of identities;
  4. the ways in which culture is used, interpreted and invested with meaning
  5. the connections between texts and social context
  6. methods of textual analysis

Assessment Items

Quiz: Quizzes

Written Assignment: Textual analysis exercise

Written Assignment: Writing exercise

Contact Hours

Callaghan

Lecture

Face to Face On Campus 1 hour(s) per Week for 12 Weeks

Workshop

Online 1 hour(s) per Week for 12 Weeks

On-Line from Callaghan

Lecture

Online 1 hour(s) per Week for 12 Weeks

Workshop

Online 1 hour(s) per Week for 12 Weeks