Communication and Culture

Course code FMCS1100Units 10Level 1000Faculty of Education and ArtsSchool of Humanities and Social Science

The course provides an understanding of communication as social practice. Students apply a range of textual analysis methods from semiotics to content analysis to diverse communication texts including advertising, situation comedy, magazines and genre fiction. In analysing the texts students will investigate issues such as cultural representations, constructions of identity and difference, and cultural production and consumption.

Available in 2015

Callaghan CampusSemester 2
On-Line from CallaghanSemester 2
Previously offered in 2014
ObjectivesThe course will explore the relationship between communication and culture, assisting students to develop knowledge and skills that will enable them to:
1. analyse cultural texts;
2. demonstrate the social construction of meaning;
3. apply theories of representation to contemporary media products;
4. apply appropriate textual analysis methodologies to communication texts.
ContentThe course will focus on communication 'texts' broadly defined. Topics may include:
1. the use of language and imagery to construct meaning;
2. the role of representation as an element in the cultural process;
3. the effects of cultural representations on the construction of identities;
4. the ways in which culture is used, interpreted and invested with meaning
5. the connections between texts and social context
6. methods of textual analysis
Replacing Course(s)CULT1100 Communication and Culture
TransitionStudents who have successfully completed CULT1100 Communication and Culture may not enrol into FMCS1100 Communication and Culture.
Industrial Experience0
Assumed KnowledgeNil
Modes of DeliveryFlexible Delivery / Student Centred Learning
Internal Mode
Teaching MethodsEmail Discussion Group
Assessment Items
Essays / Written Assignments1,000 words, worth 30%.

1,500 words, worth 50%.
Online Learning Activities1,500 words, worth 20%.
Contact HoursLecture: for 1 hour(s) per Week for Full Term
Email Discussion Group: for 1 hour(s) per Week for Full Term
Workshop: for 1 hour(s) per Week for Full Term
Timetables2015 Course Timetables for FMCS1100