Business Organisation and Management

Description

The course will begin with study of general organisation theory and the behaviour of groups and individuals within organisations, including the processes of team work/team building, and then focus on applications to specific business contexts with particular reference to the fundamentals of management, the wider business environment and an introduction to marketing within that environment. Case studies will develop an understanding of the practical application of theoretical concepts.

Availability

Callaghan Campus

  • Semester 2 - 2015

Ourimbah

  • Semester 2 - 2015

Learning Outcomes

1. have a demonstrated basic knowledge of the course topic areas, including capacity to recognise and use relevant terminology;

2. have a demonstrated competence to read, understand and critically evaluate the information contained in relevant academic texts;

3. be able to organise and present information to a satisfactory standard in oral presentations and essays;

4. be able to understand and critically evaluate case studies in at least one of the topic areas, including its relevance to course topics;

5. have a demonstrated competence to effectively contribute to a team project.

6. have a demonstrated understanding of the processes underlying diversity within an organisation.

Content

Introduction to the theory of organisations, including topics such as:

  1. Individual behaviour within organisations
  2. Groups and group processes, including teamwork and team building
  3. Case study: A successful/unsuccessful team
  4. Organisational communications and decision-making
  5. Conformity and diversity within organisations and groups


Fundamentals of management, including topics such as:

  1. Introduction to the management environment
  2. Basic management processes
  3. Managing groups and teams
  4. Managing for diversity
  5. Case study: An example of managing diversity in a challenging environment
  6. Leadership


The business environment, including topics such as:

  1. Overview/components of the business environment
  2. Mapping the environment
  3. The internal and external institutional environments

Fundamentals of marketing, including topics such as:

  1. Definition and description of marketing
  2. The marketing mix
  3. Identifying consumer needs
  4. Developing a marketing plan
  5. Case study: A successful marketing plan for a new product

Assessment Items

Written Assignment: Research Exercise

Essay: Essay

Presentation: Group Oral Presentation

Report: Group Written Report

Formal Examination: Final Examination

Contact Hours

Lecture

Face to Face On Campus 5 hour(s) per Week for 12 Weeks

Tutorial

Face to Face On Campus 1 hour(s) per Week for 11 Weeks