Business Organisation and Management

Course code EPMANC320Units 20English Language & Foundation Studies Centre

The course will begin with study of general organisation theory and the behaviour of groups and individuals within organisations, including the processes of team work/team building, and then focus on applications to specific business contexts with particular reference to the fundamentals of management, the wider business environment and an introduction to marketing within that environment. Case studies will develop an understanding of the practical application of theoretical concepts.

Available in 2014

Callaghan CampusSemester 2
OurimbahSemester 2
Previously offered in 2013, 2012, 2011
ObjectivesOn completion of this course, students will:

a. have a demonstrated basic knowledge of the course topic areas, including capacity to recognise and use relevant terminology;
b. have a demonstrated competence to read, understand and critically evaluate the information contained in relevant academic texts;
c. be able to organise and present information to a satisfactory standard in oral presentations and essays;
d. be able to understand and critically evaluate case studies in at least one of the topic areas, including its relevance to course topics;
e. have a demonstrated competence to effectively contribute to a team project.
f. have a demonstrated understanding of the processes underlying diversity within an organisation.
Content1. Introduction to the theory of organisations, including topics such as:
1.1 Individual behaviour within organisations
1.2 Groups and group processes, including teamwork and team building
1.3 Case study: A successful/unsuccessful team
1.4 Organisational communications and decision-making
1.5 Conformity and diversity within organisations and groups

2. Fundamentals of management, including topics such as:
2.1 Introduction to the management environment
2.2 Basic management processes
2.3 Managing groups and teams
2.4 Managing for diversity
2.5 Case study: An example of managing diversity in a challenging environment
2.6 Leadership

3. The business environment, including topics such as:
3.1 Overview/components of the business environment
3.2 Mapping the environment
3.3 The internal and external institutional environments

4. Fundamentals of marketing, including topics such as:
4.1 Definition and description of marketing
4.2 The marketing mix
4.3 Identifying consumer needs
4.4 Developing a marketing plan
4.5 Case study: A successful marketing plan for a new product
Replacing Course(s)Nil
TransitionN/A
Industrial Experience0
Assumed KnowledgeNil
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Tutorial
Assessment Items
Essays / Written AssignmentsResearch Task
Essays / Written AssignmentsEssay
Examination: FormalTwo hour final examination
Presentations - GroupGroup oral presentation
Presentations - GroupGroup written report
Contact HoursLecture: for 5 hour(s) per Week for 12 weeks
Tutorial: for 1 hour(s) per Week for 11 weeks
Timetables2014 Course Timetables for EPMANC320