Business Organisation and Management 2

Course code EPMANC220Units 10English Language & Foundation Studies Centre

EPMANC220 will provide an introduction to the nature of the business environment, informed by the theoretical and practical insights developed in EPMANC120, and an introduction to the fundamentals of marketing within that environment. Case studies will develop an understanding of the practical application of theoretical concepts.

Available in 2014

Callaghan CampusSemester 2
On-Line from CallaghanSemester 2
OurimbahSemester 2
Previously offered in 2013, 2012
ObjectivesOn completion of this course, students will:

a. have a demonstrated basic knowledge of the fundamentals of the business environment and marketing, including capacity to recognise and use relevant terminology;

b. have a demonstrated competence to read, understand and critically evaluate the information contained in relevant academic texts;

c. be able to organise and present information to a satisfactory standard in oral presentations and essays;

d. be able to understand and critically evaluate case studies in at least one of the topic areas, including its relevance to course topics;

e. have a demonstrated competence to effectively contribute to a team project.

f. have a demonstrated understanding of the processes underlying successful management of diversity within an organisation.
Content1. The business environment, including topics such as:

1.1 Overview/components of the business environment
1.2 Mapping the business environment
1.3 The internal and external institutional environments

2. Fundamentals of marketing, including topics such as:

2.1 Definition and description of marketing
2.2 The marketing mix
2.3 Identifying consumer needs
2.4 Developing a marketing plan
2.5 Case study: A successful marketing plan for a new product
Replacing Course(s)Nil
TransitionN/A
Industrial Experience0
Assumed KnowledgeEPMANC120 Business Organisation and Management 1
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Tutorial
Assessment Items
Essays / Written AssignmentsMajor assignment
Essays / Written AssignmentsGroup report
Examination: FormalTwo hour final examination
Presentations - GroupGroup oral presentation
Contact HoursLecture: for 2 hour(s) per Week for 12 weeks
Tutorial: for 1 hour(s) per Week for 11 weeks
Timetables2014 Course Timetables for EPMANC220