Media and Communications

Course code EPHUMA120Units 10English Language & Foundation Studies Centre

Communications and Media will provide students with an overview of the function and influence of the media industry. The course will examine the various segments of the industry, considering their history, structure and contemporary development. It will also consider how diverse media outlets are interconnected, both nationally and global, and the influence that media has on social and cultural understanding.

Available in 2014

Callaghan CampusSemester 2
OurimbahSemester 2
Previously offered in 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004
ObjectivesOn successful completion of this course, students will:
1. Demonstrate an understanding of the development of the media, including both national and global media structures
2. Be able to analyse and critique diverse media output; particularly news media, and identify their political influences
3. Be able to produce academic writing forms appropriate to humanities disciplines
4. Demonstrate an awareness of technological developments impacting the media industry
5. Be able to articulate opinions about media output appropriately (written and verbal)
ContentThis course will take two key perspectives:
1. Firstly, the course will provide an explanation of the structure and function of the various facets of the media industry. This will include individual examination of print, radio, television and online media. It will then demonstrate how these are interconnected through centralised ownership and other commercial imperatives.
2. Secondly, the course will consider the role that the media plays in society and how the media industry responds to that responsibility. This will involve analysis of political and cultural bias, censorship and media ethics.
Each lecture topic will be accompanied by a specific case study that will be examined during tutorials. These case studies will provide a practical example to compliment the theoretic approach.
Replacing Course(s)NA
TransitionNA
Industrial Experience0
Assumed KnowledgeNil
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Tutorial
Assessment Items
Essays / Written AssignmentsConsider the influence of media on social/cultural understanding
Examination: FormalShort Answer and Essays Questions
Presentations - IndividualAnalysis of media coverage of a news event
Quiz - ClassShort online quiz on current news events - Each week
Contact HoursLecture: for 2 hour(s) per Week for 12 weeks
Tutorial: for 1 hour(s) per Week for 12 weeks
Timetables2014 Course Timetables for EPHUMA120