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EPHUMA120

Communications

10 Units 1000 Level Course

Available in 2013

Callaghan Campus Semester 2
Ourimbah Semester 2

Previously offered in 2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004

EPHUMA120 Communications is designed to provide opportunities for students to overview some skills for effective communication which are applicable to a wide variety of undergraduate areas and life situations. It covers aspects of the communication process, the active role of an effective communicator and concentrates on analysis of the techniques and the social and cultural features of advertising.

Objectives Students will:
1. critically analyse a variety of media for cultural codes and layers of meaning.
2. be expected to develop a cultural understanding of self and others.
3. consider the media's role in advertising and its reflection of culture.
4. work as part of a team.
5. overview some issues related to communication in the workplace.
6. reinforce the academic skills (writing skills) involved in research and its presentation (speaking skills).
Content 1. Theories of communication.
2. Advertising.
3. Effective communication, i.e. oral presentation, active listening, non verbal communication
4. Written communication for academic purposes.
5. Interpersonal skills of negotiation and team building.
Replacing Course(s) NA
Transition NA
Industrial Experience 0
Assumed Knowledge Nil
Modes of Delivery Internal Mode
Teaching Methods Tutorial
Assessment Items
Essays / Written Assignments Research Essay
Examination: Formal During University's exam period
Presentations - Group Media group work presentation
Presentations - Individual Oral presentation on Research Essay
Contact Hours Lecture: for 2 hour(s) per Week for 12 weeks
Tutorial: for 1 hour(s) per Week for 12 weeks
Timetables 2013 Course Timetables for EPHUMA120