DESN3300

Professional Practice for Designers

10 Units 3000 Level Course

Available in 2014

Callaghan Campus Semester 2

Previously offered in 2013, 2012, 2011, 2010, 2009, 2008, 2007

Examines the critical issues and practical problems associated with evaluating the viability, setting up and managing of a professional practice in design. Business and management skills relevant to the design industry are developed using problem-based learning. An essential segment of this course will be the inclusion of a module that develops for the designer an understanding of the nature of ethics, relevant to design/illustration practice.

This course has a Compulsory Course Component in the Ethics assessment.

Objectives On successful completion of this course students will be able to:

1. Understand critical business issues and practical problems associated with setting up and managing a professional design or freelance illustration practice.
2. Demonstrate an understanding of the nature of ethics and moral discourse.
3. Demonstrate an understanding of, and an ability to systematically discuss, a range of ethical issues, perspectives and debates relevant to design practice.
Content For the Business/Management module topics will include:
1. Aspects of business for the design practitioner, including entrepreneurship.
2. Business planning; including legal requirements, small business operations: including financial management.
3. Costing and pricing - including estimating, quotations, application for tenders, pitching, work value, sub-contracting and outsourcing, marketing; including design and marketing.
4. The role of marketing, market research, relationships and interactions.
5. Production scheduling and time management.

The Ethics module of this course will provide an introduction to and understanding of:
1. The nature of ethics, the Australian Graphic Design Association code of ethics, and the methodology for addressing ethical dilemmas and disputes.
2. Selected ethical issues in design practice, which may include conflicts of interest, plagiarism, criticism of another designer's work, commissions, and other issues arising out of the code of ethics.
Replacing Course(s) MKTG2410
Transition DESN3300 replaces MKTG2410. Students who have passed MKTG2410 cannot count DESN3300 for credit. Students who have failed MKTG2410 should enrol in DESN3300
Industrial Experience 0
Assumed Knowledge Forty units at 2000-level.
Modes of Delivery Internal Mode
Teaching Methods Case Study
Problem Based Learning
Lecture
Tutorial
Assessment Items
Examination: Class
Essays / Written Assignments This component has a Compulsory Course Component. A mark of at least 50% in the Ethics assessment is required. Course Objective 2 "Demonstrate an understanding of the nature of ethics and moral discourse", and Course Objective 3 "Demonstrate an understanding of, and an ability to systematically discuss, a range of ethical issues, perspectives and debates relevant to design practice" are not addressed in other assessments in the course. On passing the Ethics assessment, a final mark will be given in the course and it will be recorded that the student has satisfied the Compulsory Course Component.

All students submitting the Ethics assessment task will be judged to have had sufficient opportunity to demonstrate their attainment of the relevant course objectives. Those who fail to satisfy the essential criterion will have the normal avenues of appeal open to them. In the event of a successful appeal the student will be given a supplementary assessment to determine whether the student has satisfied the Compulsory Course Component.
Group/tutorial participation and contribution
Presentations - Group Business Plan Presentation
Contact Hours Tutorial: for 1 hour(s) per Week for Full Term
Lecture: for 2 hour(s) per Week for Full Term
Compulsory Components
Requisite by Enrolment Compulsory Program Component: This course is only available to students enrolled in the Bachelor of Natural History Illustration and Bachelor of Visual Communication Design
Timetables 2014 Course Timetables for DESN3300