Professional Practice for Designers

Course code DESN3300Units 10Level 3000Faculty of Science and Information TechnologySchool of Design, Communication and IT

Examines the critical issues and practical problems associated with evaluating the viability, setting up and managing of a professional practice in design. Business and management skills relevant to the design industry are developed using problem-based learning. An essential segment of this course will be the inclusion of a module that develops for the designer an understanding of the nature of ethics, relevant to design/illustration practice.

This course has a Compulsory Course Component in the Ethics assessment.

Not available in 2015

Previously offered in 2014
ObjectivesOn successful completion of this course students will be able to:

1. Detail and explain the importance of financial and basic business knowledge for all working creative people.
2. Interpret and apply the legal, regulative and administrative requirements for working in the creative industries.
3. Apply their own innovative and creative expertise to the area of marketing, promotion and communication relevant to their position and goals.
4. Demonstrate an understanding of the nature of ethics and moral discourse.
5. Demonstrate an understanding of, and an ability to systematically discuss, a range of ethical issues, perspectives and debates relevant to design practice.
Content1. Business in the creative industries: type, scope, depth and models;
2. Marketing: methods and techniques;
3. Business development;
4. Project planning, finance and management;
5. The nature of ethics and professional codes of practice;
6. Ethical principles and theories suitable for addressing ethical dilemmas and disputes; and
7. Discussion of ethical issues in design practice.
Replacing Course(s)MKTG2410
TransitionDESN3300 replaces MKTG2410. Students who have passed MKTG2410 cannot count DESN3300 for credit. Students who have failed MKTG2410 should enrol in DESN3300
Industrial Experience0
Assumed KnowledgeForty units at 2000-level.
Modes of DeliveryInternal Mode
Teaching MethodsCase Study
Problem Based Learning
Assessment Items
Group/tutorial participation and contribution
Presentations - GroupBusiness Plan Presentation
Contact HoursTutorial: for 1 hour(s) per Week for Full Term
Lecture: for 2 hour(s) per Week for Full Term