Professional Practice for Designers
|Course code DESN3300||Units 10||Level 3000||Faculty of Science and Information TechnologySchool of Design, Communication and IT|
Examines the critical issues and practical problems associated with evaluating the viability, setting up and managing of a professional practice in design. Business and management skills relevant to the design industry are developed using problem-based learning. An essential segment of this course will be the inclusion of a module that develops for the designer an understanding of the nature of ethics, relevant to design/illustration practice.
This course has a Compulsory Course Component in the Ethics assessment.
Available in 2014
|Objectives||On successful completion of this course students will be able to:|
1. Understand critical business issues and practical problems associated with setting up and managing a professional design or freelance illustration practice.
2. Demonstrate an understanding of the nature of ethics and moral discourse.
3. Demonstrate an understanding of, and an ability to systematically discuss, a range of ethical issues, perspectives and debates relevant to design practice.
|Content||For the Business/Management module topics will include:|
1. Aspects of business for the design practitioner, including entrepreneurship.
2. Business planning; including legal requirements, small business operations: including financial management.
3. Costing and pricing - including estimating, quotations, application for tenders, pitching, work value, sub-contracting and outsourcing, marketing; including design and marketing.
4. The role of marketing, market research, relationships and interactions.
5. Production scheduling and time management.
The Ethics module of this course will provide an introduction to and understanding of:
1. The nature of ethics, the Australian Graphic Design Association code of ethics, and the methodology for addressing ethical dilemmas and disputes.
2. Selected ethical issues in design practice, which may include conflicts of interest, plagiarism, criticism of another designer's work, commissions, and other issues arising out of the code of ethics.
|Transition||DESN3300 replaces MKTG2410. Students who have passed MKTG2410 cannot count DESN3300 for credit. Students who have failed MKTG2410 should enrol in DESN3300|
|Assumed Knowledge||Forty units at 2000-level.|
|Modes of Delivery||Internal Mode|
|Teaching Methods||Case Study|
Problem Based Learning
|Contact Hours||Tutorial: for 1 hour(s) per Week for Full Term|
Lecture: for 2 hour(s) per Week for Full Term
|Timetables||2014 Course Timetables for DESN3300|