On successful completion of this course, students will be able to:

1. display a general knowledge of advertising theory and practice;
2. demonstrate an ability to work effectively as a member of a group;
3. contribute to creative strategy and policy making within a group dynamic;
4. demonstrate an understanding of presentation techniques;
5. be familiar with the vocabulary of the industry;
6. demonstrate knowledge of creative problem solving strategies.

Topics include:
- Corporate identity design
- Presentation techniques
- Copy and report writing techniques
- Layout techniques for specialised media
- Strategy assessment/evaluation
- Experimental design techniques and effective communication
- Advertising theory
- Advertising agency practice
- Art direction and the group dynamic
- Creative direction

DESN2140 - 'Advertising Design' (10 units)

DESN3140 - 'Design for Advertising' replaces DESN2140 - 'Advertising Design'.
Students who fail DESN2140 - 'Advertising Design' should enroll in DESN3140 - 'Design for Advertising'.
Students who have successfully completed DESN2140 - 'Advertising Design' should not enroll in DESN3140 - 'Design for Advertising'. Not to count with DESN2140 - 'Advertising Design'.

0

DESN1100 - 'Visual Communication Principles 1'
DESN1311 - 'Photographic Imaging for Design'
DESN2100 - 'Typography'
DESN2111 - 'Visual Communication Principles'

Internal Mode

Lecture
Studio

Lecture: for 1 hour(s) per Week for Full Term
Studio: for 2 hour(s) per Week for Full Term