DESN3140

Design for Advertising

Faculty of Science and Information Technology School of Design, Communication and IT

10 Units 3000 Level Course

Available in 2014

Callaghan Campus	Semester 2

Previously offered in 2013, 2012, 2011, 2010, 2009, 2008, 2007

This unique course explores the creative aspects of the graphic design process by applying design principles appropriate to advertising problem solving. Students will undertake advertising design projects which place emphasis on generating various approaches to problem solving, advanced presentation skills, group interaction along with advertising theory and practice.

Objectives

On successful completion of this course, students will be able to:

1. display a general knowledge of advertising theory and practice;
2. demonstrate an ability to work effectively as a member of a group;
3. contribute to creative strategy and policy making within a group dynamic;
4. demonstrate an understanding of presentation techniques;
5. be familiar with the vocabulary of the industry;
6. demonstrate knowledge of creative problem solving strategies.

Content

Topics include:
- Corporate identity design
- Presentation techniques
- Copy and report writing techniques
- Layout techniques for specialised media
- Strategy assessment/evaluation
- Experimental design techniques and effective communication
- Advertising theory
- Advertising agency practice
- Art direction and the group dynamic
- Creative direction

Replacing Course(s)

DESN2140 - 'Advertising Design' (10 units)

Transition

DESN3140 - 'Design for Advertising' replaces DESN2140 - 'Advertising Design'.
Students who fail DESN2140 - 'Advertising Design' should enroll in DESN3140 - 'Design for Advertising'.
Students who have successfully completed DESN2140 - 'Advertising Design' should not enroll in DESN3140 - 'Design for Advertising'. Not to count with DESN2140 - 'Advertising Design'.

Industrial Experience

Assumed Knowledge

DESN1100 - 'Visual Communication Principles 1'
DESN1311 - 'Photographic Imaging for Design'
DESN2100 - 'Typography'
DESN2111 - 'Visual Communication Principles'

Modes of Delivery

Internal Mode

Teaching Methods

Lecture
Studio

Assessment Items

Projects	There will be major projects related to the course objectives all containing group and individual components.

Contact Hours

Lecture: for 1 hour(s) per Week for Full Term
Studio: for 2 hour(s) per Week for Full Term

Timetables