Typography

Course code DESN2100Units 10Level 2000Faculty of Science and Information TechnologySchool of Design, Communication and IT

Considers sensitivity to typography and demonstrates how it can improve the graphic communication process. Emphasis is placed on developing ability to select suitable type styles for prepared designs, and understanding typographic terminology.

Not available in 2015

Previously offered in 2014
ObjectivesOn successful completion of this course, students will be able to:
1 Have a knowledge of the evolution of type form, including recognition of the 'families' of type and the development of type as a communication art;
2 Demonstrate an ability to manually produce letter forms and lettering designs;
3 Be able to describe the features of various letter forms and typefaces;
4 Be able to select typefaces for a particular purpose;
5 Demonstrate an ability to use type imaginatively and clearly in a layout;
6 Display an understanding of type measurement;
7 Be able to make typographic layouts and designs as specified to a given brief within a time line;
8 Comprehend the nature and capabilities of typographic technologies.
ContentTopics include:
1 Origins of the families of type, both antique and modern
2 Type measurement
3 Copyfitting
4 Construction of letterforms
5 Characteristics of type
6 Applications of type
7 Visual organisation and grid structure
8 Legibility and readability.
Replacing Course(s)NA
TransitionNA
Industrial Experience0
Assumed KnowledgeDESN1100, DESN1300, DESN1470, DESN1471 or equivalent.
Modes of DeliveryInternal Mode
Teaching MethodsLecture
Student Projects
Studio
Assessment Items
Essays / Written Assignments
Projects
Contact HoursStudio: for 2 hour(s) per Week for Full Term
Lecture: for 1 hour(s) per Week for Full Term